WEB-CENTRIC MARKETING & RECRUITING™ FOR PRIVATE DUTY HOME CARE
Private duty home care is a unique marketing challenge. Your potential audience is very diverse.
You need to reach:
- Clients and their families
- Health care facilities and professionals
- Trusted advisors such as bank trust officers, elder law attorneys, care managers, physicians and clergy.
- Your employees and potential employees
- Your community
So how is it possible to efficiently market to all of these different audiences? How do you brand yourself differently without diluting the message? How do you know which audiences give you the best return for your marketing dollars?
WEB-CENTRIC MARKETING™ IS THE ANSWER!
Your website can be a hub allowing different audiences to access different information depending on their needs. A powerful website that gives targeted content to your different audiences, and makes it easy for them to find the information they need, can be the cornerstone of your overall marketing.
Direct sales, networking, newsletters and advertising work together to point people to your website.
Mediastead Can Help.
Building a relationship with a marketing firm with a solid background in website development is critical. Your website should be a dynamic device with a focus on constant improvement.
Our team can create content and other marketing materials that capture the attention of your local audience and drive them to your website.
WEB-CENTRIC RECRUITING™ IS KEY TO GROWTH!
Home care companies must balance revenue growth with capacity. Recruiting aides and other personnel is as critical to business growth as finding new clients and referral sources. A strong website can be a powerful recruiting tool. It makes sure your recruiting dollars are well spent, by giving applicants a true sense of your organization and why they want to work for you. By giving applicants lots of information, you’ll connect with more serious applicants and top quality talent.
MARKETING. TECHNOLOGY. PROFIT.
Create the message. Build the technology. Track your return on investment. It sounds simple, and it can be with the right resources on your team.
Call Jason Tweed at 215-253-3737 and tell him you’re ready to take your home care organization to the next level.