Increase Your Income Selling to Bank Trust Officers and Other Trusted Advisors

Together, Michael Sullivan and Stephen Tweed have created a plan of attack to penetrate the big money world of Bank Trust Officers and Other Trusted Advisors. Using the Seven Step Relationship Selling Process, they demonstrate how to identify and reach out to the gatekeepers of wealthy families capable of purchasing private pay home care.

As the owner, administrator, or manager of a Private Duty Home Care company, you can dramatically increase your income by learning to sell your services to these Bank Trust Officers and other Trusted Advisors. Up until now, that process has been a mystery to most home care leaders.

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Capture the Caller: Turning Inquiries into Admissions In Private Duty Home Care

Research conducted by Barbara Akst during mystery shopper audits shows that most home care companies do a poor job of answering the phone and turning callers into clients. Too many callers slip away, never to be heard from again.

This eBook is designed as a user friendly guide for you and your team to develop the knowledge, skills, and abilities to turn more callers into clients. It will help you dramatically increase the conversion ratio of inquiries to admissions.

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Six Secrets of Selling Private Duty Home Care (eBook)


There are over 24,000 private duty home care companies in America. They are not all in your city. It just seems that way. Home Care is more competitive than ever before. There are more companies out there trying to take away your referral sources than any time in the history of our industry.

Research conducted by Leading Home Care … a Tweed Jeffries company shows clearly that the single most effective technique for bringing in high quality referrals that convert to admissions is making direct sales calls to high potential referral sources.

In this ebook, Stephen Tweed will describe the latest research by Leading Home Care, and give you The Six Secrets of Selling Private Duty Home Care. Whether it’s you – the owner – or a dedicated sales professional making the calls, these six secrets will open more doors and close more sales than anything else you’ve tried.
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